Choose your own adventure…movie?

A preview of things to come?

Brazilian-based AgenciaClick has created what would seem to be an intriguing interactive movie theater experience to promote the Fiat Idea Adventure, a light offroad vehicle. Movie goers will meet a guy named John in a pre-movie film and, using SMS messaging from their cell phones, be able to generate 16 different versions of the promotional film and choose the ending.

-via Adrants.com

Could this be the precursor to the interactive movie? Perhaps this will be the saving grace of the film industry which, as we all know, has seen better times. Most point to the shrinking difference in experience between viewing a movie in the theater and viewing it at home as the reason for the slow decline in ticket sales (I would suggest a lot of the problem also lies in telling new and better stories, but hey…what do I know?). But if this becomes a legitimate technology it could offer a completely different experience from what you would be able to get at home. Something to look out for.

Txtual Healing strikes again

Quick update on the Txtual Healing project I mentioned in my first post. They’re working on a new iteration they call “Fear Fighter.” Here’s a link to a video.

Hi, we’re BBH and Leo Burnett and we are WITH it…no, seriously guys we’re hip!

Ok, so it’s easy to make fun of agencies trying to prove they’re caught up with what’s cool, but on a serious note this is pretty good news for agencies BBH and Leo Burnett. Most agencies missed the proverbial boat on MySpace and YouTube, waiting until they became cultural phenomena to jump on the bandwagon. But here we have at least two agencies (I’m pretty sure there are more) that are hitching their wagons to a trend relatively early…at least for advertisers. These two agencies have begun building digital offices within the realm of Second Life (if you’re not familiar with SL, you should be…read this right now) and from some preliminary photos, BBH’s office looks pretty cool. If this takes off the way it looks like it might, we may end up doing a lot of our “first life” living and working in our “second life” bodies in the not-too-distant future. Feel free to give your thoughts.

Unhinge yo’ jawwwwwwww

Eat like snake. Great new commercial from CP+B for Burger King. Anyone who has ever tried to eat a ginormous burger like the triple whopper can relate. Crispin continues to find ways to beat pop culture to the punch and create new things for people to talk about. You can almost guarantee that snakes will be the next pirates. Make sure to turn up your speakers so you can hear the music. Best part.