Intel gets a (Second) Life

Sorry this didn’t get up sooner guys, it’s over now. But I can personally tell you that it’s just as cool now that it’s over as it was when it was going. To promote its new Core 2 Duo, Intel challenged world-renowned Second Life designer Versu Richelieu to rebuild her real-world surroundings in Second Life in 72 hours. They set her up in a glass display window of a New York City storefront and let her “live a completely digital life” while recreating everything around her, from her chair to the Statue of Liberty in SL.

On an advertising note, it’s good to see major companies embracing new trends and technologies. This is a perfect promotion for their Core 2 Duo processor, which relates closely to working in heavy programs such as SL design. Well done.

Ugh…I think I’m catching a Viral

Love viral videos? Love knowing which viral videos are the most viral-ey? Then you’s about to love you some Ulmo, an aggregator and ranking system of all videos viral. In honor of this viral behemoth, here’s one of the most viral videos of all time:

Hi, we’re BBH and Leo Burnett and we are WITH it…no, seriously guys we’re hip!

Ok, so it’s easy to make fun of agencies trying to prove they’re caught up with what’s cool, but on a serious note this is pretty good news for agencies BBH and Leo Burnett. Most agencies missed the proverbial boat on MySpace and YouTube, waiting until they became cultural phenomena to jump on the bandwagon. But here we have at least two agencies (I’m pretty sure there are more) that are hitching their wagons to a trend relatively early…at least for advertisers. These two agencies have begun building digital offices within the realm of Second Life (if you’re not familiar with SL, you should be…read this right now) and from some preliminary photos, BBH’s office looks pretty cool. If this takes off the way it looks like it might, we may end up doing a lot of our “first life” living and working in our “second life” bodies in the not-too-distant future. Feel free to give your thoughts.

Two kings

So as I posted earlier, Google has purchased YouTube for $1.65 Billion. That leaves a question to be asked. Who gets all that dough? Chad Hurley and Steve Chen do. Here’s what they have to say about the deal:

GoogTube

Most everyone has already heard about this by now, but apparently Google is buying has bought YouTube for $1.65 Billion. Not sure if this is a great move for Google, but it is an important day in the history of the internet and the future of web-based content.